Product Sales Tip! How to Find Your "Personal Market Segment"

In this final product sales tip from our series with Kim Klaver, Kim is going to share with you her method for helping you discover WHO your perfect customer is. (If you don't yet have Kim's "Customer Enchilada" CD training, this is your last chance to get it at a greatly reduced price.) Often, distributors are told to "go out there and find anyone who will fog a mirror". This strategy rarely works. I'll let Kim explain why... ********** Fill in the blank: I market a product for someone who... I market a product for people who... I market a product for women who... I market a product for men who... I market a product for parents who... Ernie H. is a distributor for a nutritional supplement company. He often had trouble sleeping and got sick often as a consequence. Within a month of taking his product, he could sleep like a normal person again and no longer got sick from lack of rest. His market segment is: people who have trouble sleeping Now, this is key - Don't lapse into techno-babble or naming diseases. Ernie H doesn't say "people who have insomnia", he says "people who have trouble sleeping". To come up with the picture words that describe symptoms, ask yourself: "What did that feel like?" "How did I know I had that condition?" or say to yourself: "What I mean is...", for example "I had insomnia. What I mean is I had trouble sleeping." The questions above also work to make vague words like "tired" or "no energy", or "depressed" more specific. When Janice H said she suffered from "depression", I asked her: "What do you mean? How did you know you were depressed?" Among other things, she said: "I lost my motivation..." Bingo! She markets a product for people who have lost their motivation and can't seem to get it back. Get it? Sometimes you'll need to dig deeper to find the key condition, or the trigger that resulted in the problems your product fixed. For example, when a student said she used to fall asleep babysitting her grandchildren, I asked her what caused that to happen. She said: "All the medication I was taking made me feel really tired and out of it." Bingo! She says: "I market a product for someone who is tired and out of it because they take lots of medication." And "falling asleep babysitting their grandchildren" became a personal zinger that followed the market segment in her script. The questions you can ask yourself to dig more deeply include: "Why did I feel like that?" "What caused that to happen?" or "What happened just before I felt like that?" Here are a few more Personal Market Segments that we'll discuss as we discover YOURS in the Customer Enchilada training. (check out the special offer only good until Sep. 27th at 11:59 EST) People who know they're not eating right and are interested in health. People who were healthy all their lives and suddenly got diagnosed with a life-threatening disease. People who hate to go shopping. People who never thought they could afford to have a lawyer at their beck and call. Parents with kids who have allergies. Parents with kids who don't eat right. Now, the next step is to determine your personal market segments then, at the end of yours, add a 'like me' phrase or something similar: like me like I used to be like what happened to me like I did This tells your prospect that you are a member of that market segment, and most important, it shows the person that you have weaknesses too. That revelation will hold your prospect's attention and it somehow endears you to them. It's the opposite of sounding like a bossy know-it-all to whom no one wants to listen. - Kim Klaver ********** You've probably got some ideas now on WHAT market to go after with your products. But this is only one part of a 3-part formula Kim teaches in her course. The next step is to discover HOW to go after those prospects. Learn the entire formula here: http://www.firstclassmlmtools.com Committed To Your Success, Tim Sales P.S. Marceil F. said this about Kim's training, "I made 42 calls, talked to 21 people and made 12 sales, plus one business appointment with a person I had been trying to get to for some time. My new script opened that door. I don't know when I've ever had that success... It's wonderful." To learn the exact steps Marceil took to get that many new product orders, click here: http://www.firstclassmlmtools.com P.P.S. This is your last chance to save on Kim Klaver's awesome 100 Customers In 100 Days training program. If you've been following this educational series for the last 2 weeks, but you're still on the fence, now is the time to get off and take advantage of this savings. The price goes back up on Sep. 27th at 11:59pm EST and we won't be offering it at this pricing again in 2010. Click here right now to visit the page and discover more about Kim's program: http://www.firstclassmlmtools.com