M.L.M. Secrets Part 4 - Presenting Your Opportunity

I shared with you my approach to finding prospects - focus on developing communication skills first so that you'll have the confidence to speak with both warm and cold market contacts.   Developing your inviting skills is the second step in the success formula - and this goes hand in hand with being an effective communicator.   Master these two first steps and your M.L.M business will take on a life of its own - you'll be amazed at how fast your business can grow.     Remember, I was making high five figures per month after only two years working the business part-time and I didn't have any previous M.L.M experience. But what I did have was a commitment to learn what was necessary to succeed.   Now, when it comes to presenting an M.L.M opportunity to prospects, (the third step in my success formula), I discovered early on that a lot of people view the industry negatively.  How many times, for example, have you been asked, "is this one of those pyramid schemes?"     The "M.L.M objection" is the most common you'll run into and it can be maddening to deal with unless you're prepared.  You need to have presentation tools that address this objection head on - and then overcome it every time.    The Best Defense is a Good Offense   Typically you're either going to invite your prospects to a business opportunity meeting where someone else is doing the talking, or you may get on a 3-way call with one of your upline.  Or. . .you're going to use some form of video or audio presentation to help your prospects see that what you have will help them get what they've said they need, want or don't want.   Using third party credibility, whether in the form of someone else speaking i.e., a successful leader or upline in the company, or in the form of video and/or audio, is key to your recruiting efforts.   Using third party credibility accomplishes several things.   First, it takes you off the hook!  You don't have to worry or be concerned with doing the presentation.  You can rely on others and on recorded presentations to get the job done for you.   It also establishes in the mind of your prospect that M.L.M is for real, that it is a viable way of doing business and that it is in fact an excellent vehicle for them to achieve whatever it is they say they need, want or don't want.   Perhaps most importantly, it sets up a process of duplication that your downline can easily follow.  Eventually they may use you on their 3-way calls depending on how successful you become.  But until then, and even then, they'll be trained to use third party presentation tools as part of their recruiting arsenal.   The Gold Standard of Presentation Tools   This is where I get to do some shameless self-promotion.   You see, I realized early on the need to tackle the "M.L.M objection" head on.  There wasn't too much out there that could do this in a professional manner.  Plus,  I wanted something that would work with both my warm market of family and friends as well as when I was going after successful business people.   So I sought out an expert in marketing - and found a Harvard-educated professor to join me in a discussion of Network Marketing.  This professor actually teaches a college level course in M.L.M!  Plus, he has consulted for dozens of Fortune 500 companies.   The result - a powerful recruiting and presenting tool used by people all over the world.  It's called Brilliant Compensation and it provides a highly credible overview of why M.L.M. is simply the greatest business model ever invented.     Brilliant Compensation single-handedly overcomes the M.L.M objection and turns even the most hardened skeptic into someone who will want to know more about your opportunity.    Educate Your Prospects and You Will Succeed!   Brilliant Compensation has become the Gold Standard of presentation and recruiting tools for the industry. Plus, the online version comes with a second presentation tool that educates prospects about the importance of investing in their business - without mentioning M.L.M.   Together, these two online movies do the talking for you so you and your prospects can skip the learning curve and start having successes immediately. Make sure and check it out - these are powerful tools that can quickly catapult your business to the next level.   To learn more about Brilliant Compensation click here: http://www.firstclassmlmtools.com/brilliantcomp   Once you've developed your presentation skills, there's just one more step in the formula - training your new distributors. I'll discuss that tomorrow.   Committed to your success,   Tim Sales   P.S.  Brilliant Compensation gets a heap of praise.  Jackie Ulmer says it best:   "I have used Brilliant Compensation with truly unbelievable results for over seven years. Now I never get the pyramid objection. In fact, I don't get any objections."   Ashleigh Gass has some pretty great things to say about it too:   "My team has been using Brilliant Compensation for the past year with consistent results. The best part is that prospects want to show up and meet with us."   To learn more about Brilliant Compensation click here: http://www.firstclassmlmtools.com/brilliantcomp